Consumer Packaged Goods (CPG) Companies

When data moves quickly and confidently to meet retail partners’ needs, products move fast, too. Your speed to market depends on your ability to share high-quality data with retailers and distributors.

Delivery of complete, consistent and accurate content enables good customer experiences and profitable relationships with retailers.

Stibo Systems’ data syndication tool allows you to build robust and streamlined processes to share product data with retail partners and other channels, such as Amazon, 1WorldSync, Nielsen Brandbank, Walmart, Meijer, Manutan, Office Depot and many more.

Automated product data syndication enables time saving, reduces manual processes, minimizes errors and allows your business to scale.

Digital transformation depends on your ability to leverage trusted information sources across the organization.

Your data foundation and processes are key to becoming data-driven and developing new opportunities for efficiency and growth, including:

• Better customer experiences with consistent data across channels and new ways of engaging consumers
• Reducing IT complexity by using clean master data in data migration and sharing
• Meeting compliance regulations, such as those for food safety and labeling
• Managing the attribute explosion to provide end-to-end transparency
• Managing product eligibility across markets
• Bringing new, innovative products to market faster
• Mitigating risks, such as product recalls
• Engaging and onboarding new suppliers and business partners

The CPG industry needs to provide substantial responses to purpose-driven shopping, as well as to institutionalized concerns for local communities and the climate, such as expressed in the UN’s Sustainable Development Goals.

Sustainability demands have fostered a new set of master data attributes that must be managed, including certificates, packaging information, raw material data, sourcing data and information about disposal or recyclability.

An MDM solution can help CPG companies integrate supply chain systems and set up workflows to ensure that all relevant data is captured, cleansed and made available for stakeholders. The integral data governance capabilities enable:

• Establishment of logical data models
• Definition of organizational roles for data stewardship and ownership
• Establishment of workflows, routines and business rules to change, enrich, manage, validate and approve data
• End-to-end transparency

As online shopping continues to grow, CPG companies need to develop and strengthen direct-to-consumer (D2C) strategies, a process fraught with both opportunities and challenges. Competing against consumer brands requires a new level of data agility. This includes procurement of rich and localized product content, that enables consumers to make buying decisions.

An MDM solution provides governance of data and processes that helps you accelerate sales across channels and capture more of the ecommerce market.

A D2C strategy fueled by high-quality data allows you to:

• Gain consumer insight, drive engagement and control the product experience, anticipating customer needs and building brand loyalty
• Create brand differentiation and capture consumer feedback
• Drive more revenue from digital channels

CPG companies have complex supply chains with many movable parts that generate data. By integrating suppliers into the master data repository, consumer goods manufacturers can streamline the data supply chain and ensure approvals and compliance.

Use an MDM solution to:

• Build a 360° view of your supplier network
• Build redundancy into your supply chains by identifying alternate suppliers for critical inputs
• Easily add and update structured product data from suppliers
• Identify risk areas before they impact consumers
• React quickly to recalls and improve brand management
• Track and monitor product attributes for corporate sustainability goals
• Adhere to global regulations such as FSMA, as well as EU directives and labeling guidelines
• Offer consumers more information on product/ingredient origins and production practices to support stronger brand connections