Deliver Exceptional Experiences with Master Data Management

Personalization demands great data 

Customer expectations are rising exponentially. Customers know what they want, when and where they want it, and if you can’t offer it, another option is a click away.  

Success in such an environment relies on a constantly growing stream of data from a myriad of sources, systems and locations, which underlies every single customer interaction. This is especially true for those catering to real-time customer needs.

Great data demands the power of MDM

Delivering the data integrity personalization requires gets steadily harder, as the volume and variety of attributes multiplies.

Stibo Systems MDM enables businesses to break down data silos to create a single golden record for every customer, product, location, supplier and more. The ability to analyze, integrate and share it to feed engagement and insight has become the hallmark of customer-centric, digital era businesses.

Customers want to know more and expect brands to respond

Consumers today are accustomed to having data at their fingertips. As the world becomes more complex and volatile, people inherently want to know more about the things they buy. They want information on origin and ingredients, as well as the social and environmental responsibility and impact of the companies they buy from.

The numbers on this are growing fast. One recent study, from Label Insight and the Food Marketing Institute, reveals 75% of consumers will switch to a brand that offers access to more information than can be found on the label. That represents a significant experiential shift.

Delivering better data, better experiences and a better world, with MDM 

The ability to offer this type of data can raise many questions. Companies that approach them progressively will find that a proven, trustworthy, multidomain MDM solution can enable this type of transparency, while maintaining strict control over who has access and how it can be shared.

By enabling data transparency, Stibo Systems MDM empowers consumers to make more informed purchase decisions that reflect their evolving concerns and needs. This enables everyone to be part of an even bigger success story, by contributing to the creation of a better, safer and more sustainable world.

Engaging business partners at their level

For partners, suppliers, retailers and distributors, delivering superior experiences starts with understanding their unique business and technical requirements across divisions, locations and markets. Catering to their needs – and sharing data in compliance with their formats and standards – enables the creation of collaborative value. The end results are streamlined, cost efficient processes, optimized shipping, targeted promotions, and better and more profitable B2B customer relationships.

Driving engagement with end customers, too

Consumers expect more from brands today than ever before. The more you know about them, the more prepared you are to win their trust. This has businesses everywhere collecting data across all touchpoints to fuel a personalized CX.

Bringing all this data together in a centralized place using MDM enables businesses to turn this data into insights that create customer value. And the delivery of a better experience from one end of the ecosystem to the other.