Stibo Systems - The Master Data Management Company

The Gartner® Hype Cycle for Consumer Goods, 2022​

Get the full report here​
Our key takeaways related to master data management
  • MDM of Product Data
    - Benefit Rating: High
    - "20% to 50% of target audience is the Market Penetration for MDM of Product Data" (p. 114)
  • "The quality and availability of product master data is critical to all forms of decision making that impacts revenue, service and time to market." (p. 114)
  • Master Data Management
    - Benefit Rating: High
    - "More than 50% of target audience is the Market Penetration for Master Data Management" (p. 92)
  • “MDM initiatives continue to progress as a foundational component of digital transformation programs.” (p. 92)
CPG_Hype_Cycle_HighRes

GARTNER is a registered trademark and service mark of Gartner and Hype Cycle are a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

A must-read for IT leaders in CPG

Consumer goods CIOs and IT leaders are constantly engaged with technology providers offering a myriad of new solutions. To understand where the maturity of these technologies fall in the scope of maturity, use this Hype Cycle for awareness and corroboration of selected technologies.”
Gartner®, Hype Cycle for Consumer Goods, 2022 Read the Report
If your business strategy depends on the consistency of data within your organization, you will likely consider MDM as an enabler of this strategy. MDM has left the Trough of Disillusionment as organizations better understand both the opportunity and the challenges – challenges many are often now unable to overcome without external guidance.”
Gartner®, Hype Cycle for Consumer Goods, 2022. Read the Report

Master data management (MDM) enables digital transformation ​

Consumer goods manufacturers - or CPG companies - are facing multiple challenges, including:

Supply chain disruptions are revealing a need to be more agile, to be able to quickly shift suppliers, reduce product onboarding time and gain visibility into supplier performance.

Competition from retailers and smaller brands are driving CPGs into Direct-to-Consumer sales. This requires a sharpened focus on better customer experiences and on delivering consistent data to new and existing channels, such as ecommerce.

To meet these challenges, consumer goods manufacturers have many opportunities to engage in digital transformation. However, the foundation needed to make new technologies and processes efficient and profitable is trusted, high-quality and available data.

Stibo Systems helps companies like Kellogg's and Newell Brands unify and consolidate their product, location and party data for better customer experiences, brand management, nutrition information, as well as faster product onboarding and shorter time to market.

MDM initiatives continue to progress as a foundational component of digital transformation programs. Leading organizations draw a causal link between their master data (such as parties, products or assets) and the business outcomes it supports, including:

  • Customer/citizen/employee experience
  • Customer retention, cross-sell, upsell
  • Supply chain optimization
  • Risk and regulatory compliance
  • Accurate reporting
  • Time to market

Gartner®, Hype Cycle for Consumer Goods, 2022, p. 92-93

"We chose Stibo Systems for their background and expertise in the CPG industry. The other vendors we evaluated strictly dealt with the retail side of things, whereas Stibo Systems really understood the needs of a brand manufacturer.”

—Eric Long, Director, Global Ecommerce, Newell Brands
customer-quotes_skagerrak_newell
The Gartner® Hype Cycle for Consumer Goods, 2022
GET THE FULL REPORT HERE
Gartner, Hype Cycle for Consumer Goods, 2022, Ellen Eichhorn, Michelle DeClue-Duerst, Sohard Aggarwal, 22 July 2022
GARTNER is a registered trademark and service mark of Gartner and Hype Cycle are a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Stibo Systems.
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