Location Master Data Management

Location MDM enables a single view of all location data, including internal site data (such as corporate locations, stores, distribution centers, warehouses, offices and franchises) and external site data (such as competitors, customers, partners and suppliers). The solution centralizes site and location-specific information from heterogeneous systems, creating a single view that can be leveraged across all functional departments, analytical systems and outbound marketing applications.

From this centralized hub, you can consolidate, cleanse, govern and share updates to hundreds of geographic, site and inventory data attributes (such as addresses, opening hours, in-store services and more) to multiple channels, websites, applications and business processes. Store an unlimited number of file attachments such as leases, insurance policies, maintenance contracts, competitive analysis reports and photos for easy access.

With Location MDM, you can enhance the value of your site and location data by using data enrichment services for demographic data, competitor data, address verification and more.

Through integrations with third-party data sources, Location MDM enriches site information with competitor and demographic data – such as purchasing behaviors, average income and age – enabling more strategic decision making about site selections, targeted marketing, product placement and more.

It also incorporates rich data attribution, including verified square footage, address cleansing, standardization and scoring. Integration with Loqate ensures automated address verification and geocoding, providing latitude and longitude coordinates to ensure precise delivery.

Location MDM streamlines and automates business processes using data policy management rules and workflows, ensuring your location data complies with data quality standards and is fit for analytics.

With the solution, you can establish a single, 360° view of all location information and site-specific attributes by eliminating duplicates and merging data sets, leveraging automated processes, business rules and workflows to track changes and data matches. Track data accuracy, completeness and currency using data quality dashboards for all locations.

Governance workflows can be used for periodic maintenance reminders and notifications about repairs, remodeling, new construction and other site activities, making collaboration between corporate and store-level teams easy.

With Location MDM, you can build different hierarchies based on division, region, district, trade area and store information for a full understanding of the property portfolio. Aggregate sites with similar attributes into clusters and define sales territories, enabling comparison of multiple sites in the same territory based on user-defined attributes.

Location-based information, when combined with product, customer, employee or supplier data, can provide actionable insights that drive better business outcomes. With Stibo Systems integrated Multidomain MDM platform, companies can manage multiple data domains in a single place, connecting all master data for even greater value.

Combine location data with other domains to:

• Deliver personalized marketing campaigns based on local services and promotions by connecting location data with customer data
• Optimize product distribution and maximize a retail site’s shelving and refrigeration capacity by connecting location data with product data
• Increase supply chain efficiency and mitigate local distribution challenges by combining location data and supplier data
• Manage staffing across multiple retail sites by combining location data and employee data